my career
Senior Art Director @ Morning Agency (freelance)
Zürich, Switzerland - Feb 2026 – Apr 2026
Zürich, Switzerland - Feb 2026 – Apr 2026
For a Migros brand relaunch, I played a key role in shaping the campaign’s visual direction, focusing on:
• Translating strategic insights into clear visual concepts in collaboration with strategy.
• Developing and producing key visuals using integrated Gen-AI workflows to speed up development and testing of multiple creative directions.
• Introducing AI-driven processes into the agency’s creative pipeline, significantly increasing speed and flexibility in developing visual concepts.
• Translating strategic insights into clear visual concepts in collaboration with strategy.
• Developing and producing key visuals using integrated Gen-AI workflows to speed up development and testing of multiple creative directions.
• Introducing AI-driven processes into the agency’s creative pipeline, significantly increasing speed and flexibility in developing visual concepts.
Independent Art Director
Since Oct 2024
Since Oct 2024
Selected projects across branding and campaigns for clients in Europe and Canada, with a focus on AI-assisted workflows.
• Supporting small and mid-size clients translate brand strategy into clear narratives and cohesive design systems.
• Learning and applying Gen-AI tools to deliver faster, more effective creative solutions without losing craft.
• Developing branding, campaigns, content, and visual assets aligned under a clear design direction.
• Supporting small and mid-size clients translate brand strategy into clear narratives and cohesive design systems.
• Learning and applying Gen-AI tools to deliver faster, more effective creative solutions without losing craft.
• Developing branding, campaigns, content, and visual assets aligned under a clear design direction.
In-house Creative @ YellowSquare
Florence, Italy - Ago 2022 – Sep 2024
Florence, Italy - Ago 2022 – Sep 2024
At YellowSquare I experienced the 'client side of creativity', shaping the brand's identity and campaigns for one of Italy’s most innovative design hospitality chains. Key contributions include:
• Defined brand archetype, guidelines and assets, creating a platform still in use across Rome, Milan and Florence.
• Developed Gen Z-focused campaigns that grew Instagram from 19K to 40K followers and launched a new profile from 0 to 3K.
• Boosted event revenue through digital-first campaigns and content tailored for direct interaction with guests.
• Explored my own illustration style to build unique brand assets, optimizing workflows while maintaining high creative standards.
• Developed Gen Z-focused campaigns that grew Instagram from 19K to 40K followers and launched a new profile from 0 to 3K.
• Boosted event revenue through digital-first campaigns and content tailored for direct interaction with guests.
• Explored my own illustration style to build unique brand assets, optimizing workflows while maintaining high creative standards.
Senior Art Director @ Lowfat
São Paulo, Brasil - Jun 2019 – Set 2021
São Paulo, Brasil - Jun 2019 – Set 2021
I led concepts for nationwide brands and campaigns that connected creativity with measurable results. Among the most impactful projects:
• Created a nationwide TV campaign that restored public confidence in Brazilian industry during COVID-19.
• Conceptualized national campaigns for Unimed healthcare, including one that boosted telemedicine usage and app downloads by 42%.
• Led integrated campaigns for Santa Marcelina University that increased student applications for two consecutive years.
• Mentored and directed a team of five junior creatives in partnership with copywriter.
• Conceptualized national campaigns for Unimed healthcare, including one that boosted telemedicine usage and app downloads by 42%.
• Led integrated campaigns for Santa Marcelina University that increased student applications for two consecutive years.
• Mentored and directed a team of five junior creatives in partnership with copywriter.
Senior Art Director @ Young & Rubicam (now VML)
Quito, Ecuador - Mar 2018 – Mar 2019
Quito, Ecuador - Mar 2018 – Mar 2019
At Y&R Ecuador I had the opportunity to work across different industries, from pharma to retail, with a strong focus on pitches and rebranding projects. Some key achievements were:
• Conceived and executed a 3D-driven campaign that secured Toyota as a new client, bringing new business to the agency.
• Designed the winning rebranding of Banco del Austro, from concept to final approved version.
• Delivered campaigns for pharma and automotive clients while collaborating with and mentoring junior creatives.
• Designed the winning rebranding of Banco del Austro, from concept to final approved version.
• Delivered campaigns for pharma and automotive clients while collaborating with and mentoring junior creatives.
Art Director @ Publicis Ecuador
Quito, Ecuador - Jun 2016 – Mar 2018
Quito, Ecuador - Jun 2016 – Mar 2018
At Publicis I created campaigns for global brands and was part of high-stakes pitches that shaped the agency’s growth. Notable highlights include:
• Originated the idea for a Nike campaign awarded as the most creative in LATAM within the Publicis network.
• Contributed to pitches that secured new clients such as Nescafé and Heineken.
• Began overseeing video and photo productions, ensuring alignment between creative vision and final output.
• Guided junior designers in their deliverables, strengthening team dynamics and ensuring consistent creative output.
• Contributed to pitches that secured new clients such as Nescafé and Heineken.
• Began overseeing video and photo productions, ensuring alignment between creative vision and final output.
• Guided junior designers in their deliverables, strengthening team dynamics and ensuring consistent creative output.
early career
My first years in advertising gave me a solid foundation in concept development, KV crafting and campaigns. Between Brazil and Argentina, I had the chance to work in agencies, as a design instructor and even at Google, each step adding different layers to my creative growth.
Art Director @ WP Criativa (São Paulo, Brazil, 2011 –2013; 2015–2016)
• Developed campaigns that won pitches for real estate and hospitality clients (Ibis, Ramada).
• Developed campaigns that won pitches for real estate and hospitality clients (Ibis, Ramada).
Instructor @ DRC Design Training Center (São Paulo, Brazil - 2015)
• Invited to teach after graduating at the institute. I took over Modo 3D beginner classes.
• Invited to teach after graduating at the institute. I took over Modo 3D beginner classes.
Trainee Art Director @ TBWA Buenos Aires (Argentina, 2013):
• Supported creative teams on accounts like Mini, Smart, Macro Bank and Personal Telecom, learning the Argentinian creative process.
• Supported creative teams on accounts like Mini, Smart, Macro Bank and Personal Telecom, learning the Argentinian creative process.
Translator @ Google Maps (Argentina, 2013–2014):
• Contributed to the Footprint Project, precursor of Google Business, gaining insights into UI/UX.
• Contributed to the Footprint Project, precursor of Google Business, gaining insights into UI/UX.
Art Assistant @ Linking (São Paulo, Brazil, 2010–2011)
• Produced retail campaigns for Chevrolet, KIA, Nissan and Hyundai, building early experience in agency workflow.
• Produced retail campaigns for Chevrolet, KIA, Nissan and Hyundai, building early experience in agency workflow.
awards
Silver – Young Lions Competition / Print Category (Ecuador, 2016)
Finalist – Young Lions Competition / Print Category (Ecuador, 2016)
Best Idea for LATAM – Publicis Groupe Council (Ecuador, 2017)
Bronze – FICE Awards / Print Category (Ecuador, 2016)
Bronze – ABC da Comunicação Awards / Outdoor Category (Brazil, 2015)
Gold – La Oreja / Student Award (Argentina, 2013)
Silver – La Oreja / Student Award (Argentina, 2013)
Winner – Hostelworld / Best Hostel in Europe (Italy, 2024)
Honor Diploma – Best Creative Team (Argentina, 2013)
Honor Diploma – Best Copywriting Project (Brazil, 2010)