my career
Independent Art Director
Since Oct 2024
Since Oct 2024
• Helping small and mid-size clients translate brand strategy into clear narratives and cohesive design systems.
• Learning and applying Gen-AI tools to craft faster, more effective creative solutions without losing craft.
• Developing branding, campaigns, content, and visual assets aligned under a clear design direction.
• Learning and applying Gen-AI tools to craft faster, more effective creative solutions without losing craft.
• Developing branding, campaigns, content, and visual assets aligned under a clear design direction.
Art Director / In-house Creative @ YellowSquare
Florence, Italy - Ago 2022 – Sep 2024
Florence, Italy - Ago 2022 – Sep 2024
At YellowSquare I experienced the client side of creativity, shaping the brand identity and campaigns for one of Italy’s most innovative hostel chains. Key contributions include:
• Defined brand archetype, guidelines and assets, creating a platform still in use across Rome, Milan and Florence.
• Developed Gen Z-focused campaigns that grew Instagram from 19K to 40K followers and launched a new profile from 0 to 3K.
• Boosted event revenue through digital-first campaigns and content tailored for direct interaction with guests.
• Explored my own illustration style, improving workflow efficiency while keeping creativity at the center.
• Developed Gen Z-focused campaigns that grew Instagram from 19K to 40K followers and launched a new profile from 0 to 3K.
• Boosted event revenue through digital-first campaigns and content tailored for direct interaction with guests.
• Explored my own illustration style, improving workflow efficiency while keeping creativity at the center.
Creative / Senior Art Director @ Lowfat
São Paulo, Brasil - Jun 2019 – Set 2021
São Paulo, Brasil - Jun 2019 – Set 2021
I led concepts for nationwide brands and campaigns that connected creativity with measurable results. Among the most impactful projects:
• Created a nationwide TV campaign that restored public confidence in Brazilian industry during COVID-19.
• Conceptualized national campaigns for Unimed healthcare, including one that boosted telemedicine usage and app downloads by 42%.
• Led integrated campaigns for Santa Marcelina University that increased student applications for two consecutive years.
• Directed junior creatives alongside my copywriter partner, maintaining high creative standards.
• Conceptualized national campaigns for Unimed healthcare, including one that boosted telemedicine usage and app downloads by 42%.
• Led integrated campaigns for Santa Marcelina University that increased student applications for two consecutive years.
• Directed junior creatives alongside my copywriter partner, maintaining high creative standards.
Creative / Senior Art Director @ Young & Rubicam (now VML)
Quito, Ecuador - Mar 2018 – Mar 2019
Quito, Ecuador - Mar 2018 – Mar 2019
At Y&R Ecuador I had the opportunity to work across different industries, from pharma to retail, with a strong focus on pitches and rebranding projects. Some key achievements were:
• Conceived and executed a 3D-driven campaign that secured Toyota as a new client, bringing new business to the agency.
• Designed the winning rebranding of Banco del Austro, from concept to final approved version.
• Delivered campaigns for pharma and automotive clients while collaborating with and mentoring junior creatives.
• Designed the winning rebranding of Banco del Austro, from concept to final approved version.
• Delivered campaigns for pharma and automotive clients while collaborating with and mentoring junior creatives.
Art Director @ Publicis Ecuador
Quito, Ecuador - Jun 2016 – Mar 2018
Quito, Ecuador - Jun 2016 – Mar 2018
At Publicis I created campaigns for global brands and was part of high-stakes pitches that shaped the agency’s growth. Notable highlights include:
• Originated the idea for a Nike campaign awarded as the most creative in LATAM within the Publicis network.
• Contributed to pitches that secured new clients such as Nescafé and Heineken.
• Began overseeing video and photo productions, ensuring alignment between creative vision and final output.
• Guided junior designers in their deliverables, strengthening team dynamics and ensuring consistent creative output.
• Contributed to pitches that secured new clients such as Nescafé and Heineken.
• Began overseeing video and photo productions, ensuring alignment between creative vision and final output.
• Guided junior designers in their deliverables, strengthening team dynamics and ensuring consistent creative output.
awards
Silver – Young Lions Competition / Print Category (Ecuador, 2016)
Finalist – Young Lions Competition / Print Category (Ecuador, 2016)
Best Idea for LATAM – Publicis Groupe Council (Ecuador, 2017)
Bronze – FICE Awards / Print Category (Ecuador, 2016)
Bronze – ABC da Comunicação Awards / Outdoor Category (Brazil, 2015)
Gold – La Oreja / Student Award (Argentina, 2013)
Silver – La Oreja / Student Award (Argentina, 2013)
Winner – Hostelworld / Best Hostel in Europe (Italy, 2024)
Honor Diploma – Best Creative Team (Argentina, 2013)
Honor Diploma – Best Copywriting Project (Brazil, 2010)
early career
My first years in advertising gave me a solid foundation in concept development, KV crafting and campaigns. Between Brazil and Argentina, I had the chance to work in agencies, as a design instructor and even at Google, each step adding different layers to my creative growth.
Art Director @ WP Criativa (São Paulo, Brazil, 2011 –2013; 2015–2016)
• Developed campaigns that won pitches for real estate and hospitality clients (Ibis, Ramada).
• Developed campaigns that won pitches for real estate and hospitality clients (Ibis, Ramada).
Instructor @ DRC Design Training Center (São Paulo, Brazil - 2015)
• Invited to teach after graduating at the institute. I took over Modo 3D beginner classes.
• Invited to teach after graduating at the institute. I took over Modo 3D beginner classes.
Trainee Art Director @ TBWA Buenos Aires (Argentina, 2013):
• Supported creative teams on accounts like Mini, Smart, Macro Bank and Personal Telecom, learning the Argentinian creative process.
• Supported creative teams on accounts like Mini, Smart, Macro Bank and Personal Telecom, learning the Argentinian creative process.
Translator @ Google Maps (Argentina, 2013–2014):
• Contributed to the Footprint Project, precursor of Google Business, gaining insights into UI/UX.
• Contributed to the Footprint Project, precursor of Google Business, gaining insights into UI/UX.
Art Assistant @ Linking (São Paulo, Brazil, 2010–2011)
• Produced retail campaigns for Chevrolet, KIA, Nissan and Hyundai, building early experience in agency workflow.
• Produced retail campaigns for Chevrolet, KIA, Nissan and Hyundai, building early experience in agency workflow.