my career
Creative @ YellowSquare
Ago 2022 – Sep 2024
YellowSquare is an Italian hostel chain and has marked a lil' shift in direction for me, providing not only a fresh perspective, but also a firsthand look at marketing from a client's side. Despite the change, I continued to craft campaigns and experiences for our products and events in Rome, Milan and Florence. I also handle brand development and projects for our future openings. My direct interaction with our main target, Gen Z, has improved my approach to digital strategies and content.
Additionally, I discovered a more practical side by developing my own illustration style, which made my workflow more efficient yet creative.
Creative Art Director @ Lowfat
Jun 2019 – Set 2021
Back in Brazil I worked as a Creative and AD in charge of creating concepts for nationwide brands like CNI and the health insurance Unimed as well the São Paulo based Santa Marcelina University.
It was a great experience to be part of the creative team in charge of the CNI 2021 campaign that aimed on regaining the relevance of the national industry after the pandemic recession.
Creative Art Director @ Y&R Ecuador
Mar 2018 – Mar 2019
This year I worked for different clients, from a pharmaceutical company to an online car retail. I got to develop a lot of my skills on 3D design as I had the freedom to apply it on big projects.
I consider relevant the roles of mine in developing the new logo for Banco del Austro as I worked since the earliest stages on concept up to the final version as well as the pitch that brought agency's newest client, Toyota Ecuador.
Art Director @ Publicis Ecuador
Jun 2016 – Mar 2018
Quito – Ecuador
In charge of creating on different steps for brands like Nestlé Ecuador, Nescafé and Moderna Alimentos. I also took part on pitches that brought new business for the agency.
I would highlight my role as creative on the launching of the new Nike VaporMax, which was a success campaign for the client and became a digital case that placed Publicis Ecuador as the most creative in the LATAM area at the 2017 council.
Art Director @ WP Criativa
Jan 2015 – Jan 2016
São Paulo – Brasil
In my second experience at WP, I was responsible for creating concepts and campaigns for the real estate sector in the ABC area and inland São Paulo. I also participated in launch campaigns for hotel chains such as Ramada Inn, Ibis Hotels, and Blue Tree Towers.
Instructor @ DRC
Jan 2015 – Dez 2015
São Paulo – Brasil
DRC is an Architecture & Design Institute where I myself studied in 2014. After the main instructor left, he recommended me to take his place giving classes to Modo 3D beginner students.
Translator @ Google/Maps/Street View
Nov 2013 – Jan 2014
Buenos Aires – Argentina
Temporary role working with the Google Maps team, mapping, translating and transcribing multilingual information within the platform. Known at the time as the Footprint Project, it aimed to build the foundation for what is now Google Business, contributing to a more interactive and user-friendly experience. While my primary role was as a translator, this experience provided valuable insights into UI and UX design.
Trainee Art Director @ TBWA\
Jul 2013 – Oct 2013
Buenos Aires – Argentina
I worked giving support with new art and ideas to the creative teams whose clients were Macro Bank, Medicus, Adidas Argentina, Personal, Prime and Cencosud. I learned a lot about the Argentinian creative process and how to achieve less obvious concepts.
Art Director @ WP Criativa
Mar 2011 – Fev 2013
São Paulo – Brasil
In this first passage in the agency I worked in campaigns for construction companies from SP and MG states. Here is where I started my baby steps on conceptualization and KV crafting for different clients. In this first passage in the agency I worked in campaigns for construction companies from SP and MG states. Here is where I started my baby steps on conceptualization and KV crafting for different clients.
Art Assistant @ Linking
Jun 2010 – Fev 2011
São Paulo – Brasil
My first job in agencies right out of university. As an assistant, I helped the creative team in retail stores campaigns for brands like Chevrolet, Peugeot, Nissan, Hyundai and KIA. I learned a lot about the daily work, the creative process and preprint.
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