The Brazilian Art Director myth: a sun-kissed kid with a knack for creativity who chose to live off his art as an adult.
Yeah, that's the other Marcello, Serpa. As for me, my story began in São Paulo, at 16, first as a truck driver helper, then as an electrician. After that, I tried engineering studies (despite a vocational test pointing to meteorology), but I soon realized numbers only made sense to me in Pantone colors. This led me to advertising, a field that allowed me to explore multiple disciplines and continuously learn from them.
I started my career in agencies in Brazil in 2010. Seeking to expand my horizons, I earned a postgraduate degree at "La Escuelita" in Argentina while interning at TBWA. This experience took me to Ecuador, where I sharpened my craft at renowned agencies like Publicis and Y&R.
After a decade+ as an Art Director, three different countries and a pandemic, I relocated to Italy. For the past two years, I've been a Creative and Designer in a hostel chain. This role has given me a firsthand look at marketing from the client's perspective. Despite this shift, I've never lost touch with creativity, still developing campaigns and experiences for products, events and the brand's expansion projects.
If you like my work and need a world vision from someone who's seen it, let's make something together. Hit me up 🤜💥🤛
job@marcelofeitosa.com
+39 331 385 6039
Yeah, that's the other Marcello, Serpa. As for me, my story began in São Paulo, at 16, first as a truck driver helper, then as an electrician. After that, I tried engineering studies (despite a vocational test pointing to meteorology), but I soon realized numbers only made sense to me in Pantone colors. This led me to advertising, a field that allowed me to explore multiple disciplines and continuously learn from them.
I started my career in agencies in Brazil in 2010. Seeking to expand my horizons, I earned a postgraduate degree at "La Escuelita" in Argentina while interning at TBWA. This experience took me to Ecuador, where I sharpened my craft at renowned agencies like Publicis and Y&R.
After a decade+ as an Art Director, three different countries and a pandemic, I relocated to Italy. For the past two years, I've been a Creative and Designer in a hostel chain. This role has given me a firsthand look at marketing from the client's perspective. Despite this shift, I've never lost touch with creativity, still developing campaigns and experiences for products, events and the brand's expansion projects.
If you like my work and need a world vision from someone who's seen it, let's make something together. Hit me up 🤜💥🤛
job@marcelofeitosa.com
+39 331 385 6039