BRIEF
1001Carros.com doesn’t just sell used cars – they select them.
Our challenge was to show that, after a rigorous inspection of each car’s history and condition, only the best make it to their future owners.
Our challenge was to show that, after a rigorous inspection of each car’s history and condition, only the best make it to their future owners.
EXECUTION
I acted as a Creative, 3D Designer and Art Director to create a 360° campaign including TV, print, digital, in-store visuals and social media. Each piece highlighted the unique, spotless pasts behind the selected cars.
RESULTS
The campaign increased social media followers by 12% and boosted showroom visits by 15% during the launch period, reinforcing 1001Carros.com as the trusted choice for used cars.
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1001 Stories
1001Carros.com – Client
Y&R Ecuador – Agency
Boris Calle / Marcelo Baez – Copy
Leo Zambrano / Marcelo Feitosa – AD / 3D
Jhonatan Muñoz – Retouch / Design
Boris Calle / German Andrade – CD
Ana Maria Procel / Thalia Román – Executive
Israel Delgado – Film Director
Vertigo – Production Company
Y&R Ecuador – Agency
Boris Calle / Marcelo Baez – Copy
Leo Zambrano / Marcelo Feitosa – AD / 3D
Jhonatan Muñoz – Retouch / Design
Boris Calle / German Andrade – CD
Ana Maria Procel / Thalia Román – Executive
Israel Delgado – Film Director
Vertigo – Production Company
