The strength within everything
The CNI is the paramount institution representing Brazil’s industries, overseeing and advocating for the sector both domestically and internationally.
In the post-pandemic context, as vaccination spiked and optimism grew toward economic recovery, CNI launched a campaign to boost the Brazilian market. Their goal was to highlight the often-overlooked ways industry shapes and enriches modern living – even the ones we hardly think about.
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Client – CNI
Agency – Lowfat
Creative Director – André Perri
Planning – Alexandre Perri
Creatives – Fabio Parrilha / Marcelo Feitosa
Copywriter – Fabio Parrilha / Yasmin Rabello
Art Director – Dalton 'Villa' Nascimento / Marcelo Feitosa
Account Director – Lane Diniz
Producer – Zeca Sobrinho
Production Company – Cinegroup Rio
Director – Jorge Brivilati
Client – CNI
Agency – Lowfat
Creative Director – André Perri
Planning – Alexandre Perri
Creatives – Fabio Parrilha / Marcelo Feitosa
Copywriter – Fabio Parrilha / Yasmin Rabello
Art Director – Dalton 'Villa' Nascimento / Marcelo Feitosa
Account Director – Lane Diniz
Producer – Zeca Sobrinho
Production Company – Cinegroup Rio
Director – Jorge Brivilati