BRIEF
Judges from the 2016 Young Lions Competitions in Ecuador introduced us to Less Air, a low-cost airline flying Latin America. Unlike other countries, the format here was different: a fictitious brief for a print campaign to promote the brand was released at 9 AM and the final idea had to be delivered by 5 PM the same day.
IDEA
Our flights are so cheap, you can even afford to get tickets to some people 🙄
With my copywriter and friend Ernesto, we arrived at the concept Send them away before lunch. That gave us the entire afternoon to focus on craft, creating three full 3D designs and polishing our final pieces.
RESULTS
The campaign was awarded as the best in the first round, which qualified us as finalists. In the end, we won silver for the overall participation.
..
•••
Copywriter – Ernesto Martinez
Art Director/3D – Marcelo Feitosa
Copywriter – Ernesto Martinez
Art Director/3D – Marcelo Feitosa
